HCA's corporate marketing department offers both employed and affiliated physicians the opportunity to take control of their online presence and grow their practice by providing access to industry experts, in-depth training, best practice toolkits and software tools. To learn more about these services, contact the corporate marketing team using the form at the bottom of this page.
Promote My Practice®
Promote My Practice® is a powerful online training program used to help providers build positive relationships with current and potential patients and make it easier for potential patients to find correct information online.
Participants have access to in-depth training, toolkits and expert consultation on establishing a presence across all major online directories (Yelp, Vitals and Healthgrades, etc.), developing a basic social media presence on sites such as Facebook, and managing their online reputation by appropriately responding to online reviews and soliciting patient feedback online.
Did you know a difference of one star in an average physician rating can impact revenue by almost 10 percent? HCA offers providers the opportunity to stay informed about their online reputation through continuously monitoring patient feedback from online review sites and social media, notifying users of new online reviews and enabling providers to react to negative commentary and engage with patients before their online reputation is irreparably damaged. Regular reporting allows users to benchmark against peers and competitors and equips them with the actionable insights needed to increase patient engagement, guide operational change and drive sustainable bottom-line results.
Complete the form below to learn more and get started.